CREATIVE DIRECTOR | NOEL TABORA
As an award-winning creative director with over 15+ years of agency experience,
I specialize in crafting attention-grabbing ideas and leading dynamic teams.
In a world where attention is currency, I'm here to make sure the work is at the center of it all.
To reintroduce Colgate Palmolive’s brand to Zillennials (18-35 yr olds), Irish Spring tapped into deep audience insights to develop a digital-first activation catered to the large and influential gamer market.
40% of the world’s population plays video games, which doubles for Zillennial audience and 1 in 5 gamers miss showers due to not wanting to miss out on gameplay. Thus, the First-Ever Gaming Shower was born.
New York, the city that never sleeps, pulses with relentless energy around the clock. It’s the grind and ambition fueling that Empire State of Mind, embodying the belief that if you can make it here, you can make it anywhere. The essence of New York lies in its people.
So, when Mayor Eric Adams tasked us with creating a campaign to inspire New Yorkers to pursue government jobs, we knew it had to be vibrant, bold, and empowering. New Yorkers chart their own destinies and seize control of their lives. They know it’s in their hands to RUN THIS TOWN.
To outpace Svedka’s and Effen’s Rosé PR launches, Three Olives took over the Rosé conversation! On April 1st, we announced that we had officially won the bid to rebrand a 150-acre island as New York City’s new party hotspot. To celebrate the start of Rosé season, we elevated the global Rosé craze by transforming Roosevelt Island into the new “Rosévelt Island.”
This refreshing reimagining of Manhattan’s Roosevelt Island for April Fool’s Day and National Rosé Day moved people to once again be thirsty for the delectable pink offering.
Novartis needed a campaign to not only promote a revolutionary drug for heart failure, but promote a healthier lifestyle as well. Using a simple yet radical approach we were able to engage with patients on who they are, not what they are.
I’d like to introduce you to our friend, Exercise.
Charmin wanted specific events and dates they could own as theirs. But also needed a way to promote how Charmin Ultra Strong keeps you clean. The result was National Toilet Paper Day — hosted by none other than Times Square’s own Naked Cowboy, whose tighty-whities always have to be skid-mark-free. The Times Square bash was a huge success, with tons of Charmin giveaways and all our branded social channels buzzing.
For people to truly enjoy the go, they have to be comfortable talking about it. The results got more than a courtesy flush. Charmin social channels got new engagements, increased brand awareness, and most importantly: we showed everyone just who owned the bathroom conversation.
What better way to spread the word of AT&T's new high-speed internet deal, than the internet famous. Influencers, memes, and youtube celebrities, are true experts of their domain.
Entertaining social video content showcasing the variety of characters you can invite to the movies with AT&T. Ticket Twosdays — specifically tailored to work in both sound-on and sound-off environments.
What better way to promote Wendy's Spicy Chicken Sandwich than a bold, spicy spokesperson who can ignite and motivate you in so many ways? Meet Wendy's Motivational Chicken. Users were invited to motivational webinars where they could use Facebook Connect for personalized speeches, watch bloopers, or download and share exclusive content. The concept was brought to life by Famous Group and Stan Winston's Legacy Effects. Although short-lived, the client agreed that this was the "best, most cohesive creative campaign" they'd ever seen from the agency.
A collection of work I've done for the one, the only, Quicker Picker Upper.
While at RDA International, I helped lead the team to win the pitch for MTV Games. The Beatles: Rock Band was a 2009 music-video game developed by Harmonix, published by MTV Games, and distributed by Electronic Arts and was just one of the many projects I had the opportunity to work on. Along with all the versions of MTV Rock band, from conception to execution, I worked in collaboration with multiple agencies to create a variety of ads which included tv, print, packaging, and online work. We did it all. Check out some of my very first spots.
