GROUP CREATIVE DIRECTOR | NOEL TABORA
Noel Tabora is an experienced Group Creative Director with over 15 years of expertise in strategic thinking and creative leadership. He has led cross-functional teams with empathy and a focus on maintaining high-quality output, developing integrated, earned-first media campaigns across TV, digital, social, and experiential platforms for top brands like AT&T, Wendy’s, and Colgate-Palmolive. Known for pushing creative ideas to the edge of absurdity—without losing sight of the message—and never taking himself too seriously, he's all in when it comes to the work, delivering creative that’s anything but ordinary. His efforts have earned recognition from the New York Festival, SABRE Awards, and Webby Awards, and he has served as a judge for the Webby and Lovie Awards. Noel’s approach to creativity and leadership consistently produces work that engages audiences and sparks meaningful conversations.
IRISH SPRING
FIRST EVER GAMING SHOWER
To reintroduce Colgate Palmolive’s brand to Zillennials (18-35 yr olds), Irish Spring tapped into deep audience insights to develop a digital-first activation catered to the large and influential gamer market.
40% of the world’s population plays video games, which doubles for Zillennial audience and 1 in 5 gamers miss showers due to not wanting to miss out on gameplay.
Thus, the First-Ever Gaming Shower was born.
live / experiential / social / digital / website / influencer
NYC.GOV
RUN THIS TOWN
New York, the city that never sleeps, pulses with relentless energy around the clock. It’s the grind and ambition fueling that Empire State of Mind, embodying the belief that if you can make it here, you can make it anywhere. The essence of New York lies in its people.
So, when Mayor Eric Adams tasked us with creating a campaign to inspire New Yorkers to pursue government jobs, we knew it had to be vibrant, bold, and empowering. New Yorkers chart their own destinies and seize control of their lives. They know it’s in their hands to
RUN THIS TOWN.
tv / social / digital / influencer / ooh
THREE OLIVES VODKA
ROSÉVELT ISLAND
To outpace Svedka’s and Effen’s Rosé PR launches, Three Olives took over the Rosé conversation! On April 1st, we announced that we had officially won the bid to rebrand a 150-acre island as New York City’s new party hotspot. To celebrate the start of the Rosé season, we elevated the global Rosé craze by transforming Roosevelt Island into the new “Rosévelt Island.”
This refreshing reimagining of Manhattan’s Roosevelt Island for April Fool’s Day and National Rosé Day moved people to once again be thirsty for the delectable pink offering.
tv / print /social / taxi tv / digital / influencer / ooh
ENTRESTO
MEET EXERCISE
Novartis needed a campaign to not only promote a revolutionary drug for heart failure, but promote a healthier lifestyle as well. Using a simple yet radical approach we were able to engage with patients on who they are, not what they are.
I’d like to introduce you to our friend, Exercise.
social / digital
ENTRESTO
GAMESHOW
Tasked with the purpose of educating viewers about the things they can do to help manage their condition of Heart Failure we crafted a 3 minute video to educate our viewers about the things they can do to help manage their condition through, diet, exercise and medical adherence.
The 1970s style and tone, were chosen specifically to focus on gameshows of that era and lean into the nostalgia that appealed to our target demographic.
social / digital
CHARMIN
& THE NAKED COWBOY
Charmin wanted specific events and dates they could own as theirs. But also needed a way to promote how Charmin Ultra Strong keeps you clean. The result was National Toilet Paper Day — hosted by none other than Times Square’s own Naked Cowboy, whose tighty-whities always have to be skid-mark-free. The Times Square bash was a huge success, with tons of Charmin giveaways and all our branded social channels buzzing.
experiential / social / digital
CHARMIN
QUESTIONS ON THE GO
For people to truly enjoy the go, they have to be comfortable talking about it. The results got more than a courtesy flush. Charmin social channels got new engagements, increased brand awareness, and most importantly: we showed everyone just who owned the bathroom conversation.
social / digital
AT&T
THE INTERNET-FAMOUS
What better way was there to spread the word about AT&T's new high-speed internet deal than by partnering with the internet's most trusted voices? By collaborating with influencers, memes, and YouTube celebrities, we leveraged their established credibility and influence to amplify our message. These digital experts had built strong, loyal followings, and their endorsement of AT&T allowed us to tap into that trust, making our offer more relatable and compelling to their audiences. Because, let’s be honest, in a world where memes and internet celebrities reign supreme, it’s all about who the internet gods favor.
social / digital
AT&T
TICKET TWOSDAYS
Entertaining social video content showcasing the variety of characters you can invite to the movies with AT&T. Ticket Twosdays — specifically tailored to work in both sound-on and sound-off environments.
social / digital
WENDY'S
MOTIVATIONAL CHICKEN
What better way to promote Wendy's Spicy Chicken Sandwich than a bold, spicy spokesperson who can ignite and motivate you in so many ways? Meet Wendy's Motivational Chicken. Users were invited to motivational webinars where they could use get personalized speeches, watch bloopers, or download and share exclusive content. The concept was brought to life by our production partners at Famous Group and Stan Winston's Legacy Effects. Although short-lived, the client agreed that this was the "best, most cohesive creative campaign" they'd ever seen from the agency.
social / digital / website
BOUNTY
TV
A collection of work I've done for the one, the only,
Quicker Picker Upper.
tv / social
MTV
ROCK BAND
While at RDA International, I helped lead the team to win the pitch for MTV Games. The Beatles: Rock Band was a 2009 music-video game developed by Harmonix, published by MTV Games, and distributed by Electronic Arts and was just one of the many projects I had the opportunity to work on. Along with all the versions of MTV Rock band, from conception to execution, I worked in collaboration with multiple agencies to create a variety of ads which included tv, print, packaging, and online work. We did it all. Check out some of my very first spots.
tv / print / package design / social / digital / ooh / in-store / website