New York Festival | Finalist • Webby Award | Winner • PR Week Award | Winner • SABRE 2023 | Winner • PR Daily’s Digital Marketing and Social Media Awards | Winner • Fierce Pharma | Winner • Marketing Awards | Winner • Innovation SABRE Awards | Winner • The Drum Social Buzz Awards | Winner • Webby Awards Judge • Lovie Awards Judge • Muse by Clio • Ad Age • AdWeek • Ads of the World • Best Ads • Buzzfeed • Daily Mail • Time • Fast Company • The Today Show • Tech Crunch Disrupt
EXPERIENCE
2018 – 2024
BCW Global - Group Creative Director, SVP
Directed creative efforts at Burson Cohn & Wolfe (now Burson), the world’s third-largest communications agency. Spearheaded the creative team in delivering earned-first, fully integrated media campaigns across TV, OLV, social, digital, and experiential platforms. Oversaw the restructuring and expansion of the creative team’s capabilities throughout the North American network, while strengthening internal relationships and fostering a culture of collaboration.
2015 – 2018
BBDO/Organic Inc. - Associate Creative Director (Digital/Social)
Was involved in the winning pitch that solidified AT&T - DirecTV with BBDO. Directed and executed creative for media ranging from broadcast/video, digital, and social.
2011 – 2015
Publicis North America - Senior Art Director (Digital/Traditional)
Developed high-level, creative concepts and marketing strategies for brands such as Charmin, Wendy’s, Garnier Fructis, and Bounty. Directing and executing design for media ranging from broadcast/video, digital/mobile, social, radio, experiential, and print. Worked collaboratively with partners on media buys, social channels, and strategy. Work closely with UX, project management, tech, and account teams to maintain a steady, efficient work-flow and the most effective/cost-efficient solutions for our clients.
2014 – 2015
Kwoller - Chief Creative Officer for Startup
Head of Design, User Experience, Marketing and Promotions of the Kwoller app. A price tracking mobile app designed to make fashion shopping more efficient. Basically, The Tinder for Shopping. Creating cost efficient advertising campaigns to promote app. Presented at Tech Crunch Disrupt NYC 2014.
2006 – 2011
RDA International Inc. - Senior Art Director (Digital/Traditional)
Creative lead responsible for conception and development of creative concepts and marketing strategies for cross- platform campaigns. Direct and execute design for media ranging from Print, Web, Broadcast to Social Media. Clients and projects include The Beatles Rock Band, W Hotels, NIVEA, and Sony.
2004 – 2017
Utensil Design/Freelance - Designer (Interactive/Traditional)
Independent studio focusing on the development of creative concepts of branding, market collateral, interactive and online marketing. Working closely with clients for the most innovative and unique design solutions.