New York Festival | Finalist • Webby Award | Winner • PR Week Award | Winner • SABRE 2023 | Winner • PR Daily’s Digital Marketing and Social Media Awards | Winner • Fierce Pharma | Winner • Marketing Awards | Winner • Innovation SABRE Awards | Winner • The Drum Social Buzz Awards | Winner • Webby Awards Judge • Lovie Awards Judge • Muse by Clio • Ad Age • AdWeek • Ads of the World • Best Ads • Buzzfeed • Daily Mail • Time • Fast Company • The Today Show • Tech Crunch Disrupt
New York Festival | Finalist • Webby Award | Winner • PR Week Award | Winner • SABRE 2023 | Winner • PR Daily’s Digital Marketing and Social Media Awards | Winner • Fierce Pharma | Winner • Marketing Awards | Winner • Innovation SABRE Awards | Winner • The Drum Social Buzz Awards | Winner • Webby Awards Judge • Lovie Awards Judge • Muse by Clio • Ad Age • AdWeek • Ads of the World • Best Ads • Buzzfeed • Daily Mail • Time • Fast Company • The Today Show • Tech Crunch Disrupt
noel tabora
Group Creative Director
Noel Tabora is an earned-first creative leader and Group Creative Director (SVP) with 15+ years building ideas that earn attention, move through culture, and perform across channels. Most recently at BCW (now Burson), he helped scale North American creative capability, driving tighter collaboration across earned, paid, social, and strategy.
Across brands like AT&T, Wendy’s, and Colgate-Palmolive, Noel leads work that blurs advertising and entertainment—often delightfully absurd, always grounded in human truth. Known for high standards and people-first leadership, he brings cross-functional teams together to create bold, culturally resonant work that actually ships.
IRISH SPRING
First-Ever Gaming Shower
Irish Spring needed a comeback with Zillennials (18–35), so we went digital-first where it actually counts—meeting them on Twitch and inside gaming culture. With 40% of the world playing video games (and Zillennials over-indexing), one insight stood out: 1 in 5 gamers have skipped showers because they didn’t want to miss gameplay.
So we turned the tension into the idea: the First-Ever Gaming Shower—an immersive, gamer-built experience brought to life through a top gaming influencer on Twitch, blending entertainment, community, and a real-world experiential moment that made hygiene part of the game.
INSIGHT
1 in 5 gamers skip showers to avoid missing gameplay.
IDEA
The First-Ever Gaming Shower—letting gamers shower without leaving the game.
IMPACT
A live Twitch-led activation amplified across social and digital, turning hygiene into entertainment inside gaming culture.
live / experiential / social / digital / website / influencer
Fandom Earned Media Feature
Brand Video
GILEAD SCIENCES
All The Feelings
I teamed up with fashion designer Mondo Guerra (Project Runway) and Creative Director Duncan Le Cornu, partnering with Gilead Sciences to bring All The Feelings to life. Together, we translated real PBC patient experiences into couture-inspired, expressive work—visualizing both the emotional and physical realities of the condition.
The project culminated in an immersive pre–NYFW showcase at The Glasshouse, spotlighting a community too often overlooked—and making their stories impossible to ignore.
INSIGHT
PBC patient experiences are largely invisible.
IDEA
All The Feelings—translating lived patient stories into expressive fashion.
IMPACT
A pre–NYFW immersive showcase that drove earned attention across fashion, health, and culture, amplified through live, social, and digital.
live / experiential / social / digital / website / influencer
Editorial
To outpace Svedka and Effen’s Rosé PR launches, Three Olives didn’t join the Rosé conversation—we took it over. On April 1, we “announced” we’d won the bid to rebrand a 150-acre island as New York City’s newest party destination. Just in time for Rosé season, we turned Roosevelt Island into “Rosévelt Island”—an April Fool’s Day stunt that carried through to National Rosé Day and reignited thirst for the brand’s pink pour.
INSIGHT
Rosé launches were blending together in an oversaturated category.
IDEA
Rosévelt Island—rebranding Roosevelt Island as NYC’s newest rosé-fueled party destination.
IMPACT
An April Fool’s takeover that owned the rosé conversation and sustained earned momentum through National Rosé Day.
tv / print / social / taxi tv / digital / influencer / ooh
THREE OLIVES VODKA
Rosé-velt Island
NEW YORK GOV.
Run This Town
New York, the city that never sleeps, pulses with relentless energy around the clock. It’s the grind and ambition fueling that Empire State of Mind—proof that if you can make it here, you can make it anywhere. The essence of New York lies in its people.
So, when NYC needed a campaign to inspire New Yorkers to pursue city government jobs, we knew it had to be vibrant, bold, and empowering. New Yorkers chart their own destinies and seize control of their lives. They know it’s in their hands to RUN THIS TOWN.
INSIGHT
New Yorkers don’t wait for permission—they take control.
IDEA
RUN THIS TOWN.
IMPACT
A citywide recruitment campaign that positioned city government as a platform for ownership and impact.
tv / social / digital / influencer / ooh
Novartis needed a campaign to not only promote a revolutionary drug for heart failure, but promote a healthier lifestyle as well. Using a simple yet radical approach we were able to engage with patients on who they are, not what they are.
I’d like to introduce you to our friend, Exercise.
INSIGHT
Patients don’t see themselves as conditions.
IDEA
Meet Exercise—a brand mascot that reframed movement as a supportive presence, not a prescription.
IMPACT
A social and digital campaign that humanized heart failure care by focusing on lifestyle, not labels.
social / digital
ENTRESTO
A Guy Named Exercise
ENTRESTO
Gameshow
Tasked with the purpose of educating viewers about the things they can do to help manage their condition of Heart Failure we crafted a 3 minute video to educate our viewers about the things they can do to help manage their condition through, diet, exercise and medical adherence.
The 1970s style and tone, were chosen specifically to focus on gameshows of that era and lean into the nostalgia that appealed to our target demographic.
INSIGHT
Heart failure patients respond best to education rooted in the era that shaped them.
IDEA
A ’70s game-show–inspired film that used nostalgia to make heart failure management feel familiar and approachable.
IMPACT
A long-form social and digital video that leveraged nostalgia to educate patients on lifestyle, adherence, and daily care.
social / digital
AT&T
Internet Famous
What better way was there to spread the word about AT&T's new high-speed internet deal than by partnering with the internet's most trusted voices? By collaborating with influencers, memes, and YouTube celebrities, we leveraged their established credibility and influence to amplify our message.
INSIGHT
Credibility online comes from creators, not corporations.
IDEA
Let the internet’s most trusted voices deliver AT&T’s message.
IMPACT
A social and digital campaign amplified through creators, memes, and YouTube.
social / digital
AT&T
Internet Famous
These digital experts had built strong, loyal followings, and their endorsement of AT&T allowed us to tap into that trust, making our offer more relatable and compelling to their audiences. Because, let’s be honest, in a world where memes and internet celebrities reign supreme, it’s all about who the internet gods favor.
social / digital
CHARMIN
The Naked Cowyboy
Charmin wanted ownable moments—specific events and dates it could claim as uniquely theirs—while reinforcing the promise behind Ultra Strong: staying clean when it counts. So we created National Toilet Paper Day, anchored by an unmistakable host: Times Square’s own Naked Cowboy, whose tighty-whities come with one non-negotiable requirement—zero skid marks. The Times Square takeover drove massive engagement, fueled by Charmin giveaways and branded social content that kept channels buzzing.
INSIGHT
In a culture where there’s a day for everything, the brands that already own a category should own its moments too.
IDEA
National Toilet Paper Day.
IMPACT
A Times Square experiential takeover that sparked earned buzz and sustained social engagement around Ultra Strong.
experiential / social / digital
CHARMIN
Questions on the Go
For people to truly enjoy the go, they have to be comfortable talking about it. The results got more than a courtesy flush. Charmin social channels got new engagements, increased brand awareness, and most importantly: we showed everyone just who owned the bathroom conversation.
INSIGHT
Bathroom habits are universal—but rarely discussed.
IDEA
Normalize the conversation and let Charmin lead it.
IMPACT
A social-first campaign that boosted engagement and made it clear who owns the bathroom conversation.
social / digital
To launch Wendy’s Spicy Chicken Sandwich, we created a spokesperson with the same energy as the product: Wendy’s Motivational Chicken—bold, spicy, and weirdly inspiring. Fans were invited into a series of “motivational” webinars where they could receive personalized hype speeches, watch bloopers, and download/share exclusive content built for social. The character was brought to life with our production partners at Famous Group and Stan Winston’s Legacy Effects, giving the campaign a level of craft that felt bigger than fast food.
INSIGHT
In a crowded feed, characters create connection faster than products.
IDEA
Wendy’s Motivational Chicken—a bold, spicy spokesperson delivering the hype.
IMPACT
A social-first character campaign that drove engagement through live experiences, sharable content, and premium craft.
social / digital / website
WENDY’S
Motivation Chicken
The BEATLES ROCKBAND
Come Together
At RDA, I helped lead the team that won the pitch for MTV Games, marking the start of my first large-scale creative work. That included The Beatles: Rock Band, alongside additional Rock Band titles and support campaigns.
Spanning TV, print, packaging, and digital, the work demanded speed, rigor, and close collaboration across teams and partners. Looking back, it was a true 360 proving ground—and the foundation for how I still think about craft, leadership, and shipping work today.
tv / print / package design / social / digital / ooh / in-store / website